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Integrated Advancement

 

Integrated Advancement provides a model for the alignment of external institutional activities, including fundraising, alumni relations, marketing and communications, recruitment and admissions to support the successful delivery of institutional strategy, create leverage and add value to institutional relationships and reach new heights of performance and impact.

 

Integrating your advancement activity and strategy ensures co-ordination and greater impact, making the most of often limited resources, expertise and effort. When everyone is aligned to shared goals, the reward and return is far greater.

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Why choose
Cairney & Company?

 

Advancement is not a journey of a single team but of a whole institution.

We believe there can be one critical factor missing from the existing model: demonstrated engagement and support from institutional leadership for Integrated Advancement.  With the buy-in and active participation of your leadership team, your institution has a strong platform to create shared goals and maximise the potential for success. 

When a truly integrated model of advancement is in place, your institution experiences the benefits at all levels. The diagram below illustrates what you can achieve with a fully integrated model that is aligned to institutional strategy and supported by management buy-in.
 

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©Cairney & Company 2018

 
Karen Cairney

Karen has worked with institutions to deliver this fully integrated model of Advancement over the past ten years.

Along with a number of the Cairney Partners, she knows how important it is to ensure the right model of Integrated Advancement is in place for your institution. 

In the words of author Larry D. Lauer, ‘The right way to organize advancement is whatever works for your institution. If it isn’t working right, adjust it.’

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What can you expect from us?

Cairney & Cairney Team

After working with you to identify the right model for your organisation, we will be by your side at every step of the journey to ensure you have: 

  • Institutional alignment and buy-in

  • Depth and understanding of what this model can achieve across the whole organisation

  • The structure and roles that are fit for purpose

  • The leadership training and development required to sustain a high performing integrated organisation

Every advancement professional dreams of securing the full engagement of their institution’s community, developing a shared narrative that captures the heart and soul of its history and culture, and moving the philanthropic culture forward to transform and realise its future potential.  

 The reality is a complex ever-changing set of dynamics, relationships and expectations, with multiple internal and external stakeholders for the organisation to manage.  

Cairney & Company will help you create the synergies and collaborative approaches your institution needs to navigate the challenges, reap the benefits and soar forward.